Packaging Digest

22
Mar

Liquid Death May ‘Murder Your Thirst,’ but It Won’t Kill Plastic, No Matter What the Ads Say

The brand’s #deathtoplastic hashtag has been a successful marketing tool, but the company doesn’t exactly practice what it preaches.

21
Mar

Bud Light’s Packaging Fail Offers Teachable Moments

A polarizing packaging design was the start of a bumpy, costly ride for Anheuser-Busch InBev. Here’s what packaging designers should do to prevent, or recover from, a failure.

21
Mar

‘Made with Real Cheese’ Claims Curdling in Federal Courts

A lawsuit filed against Mars Wrigley Confectionery questions the brand owner’s claim that appears on Combos snacks packaging.

21
Mar

James Kelly Retires from Emerald Packaging After 41 Years

Kelly remains an owner of the company that helped pioneer flexible packaging in fresh and precut produce as he steps down as executive VP.

20
Mar

Supply Chain Prioritizes Sustainability

Shipping expert identifies three continuing trends in packaging, along with a fourth surprising one.

20
Mar

Brands Unleash Year of the Dragon Designs

An array of beverage, food, and personal care brands created eye-catching packaging to celebrate Lunar New Year and the Year of the Dragon.

19
Mar

Navigating EPR’s Patchwork Landscape

What should brand owners do about extended producer responsibility? Two legal experts unpack packaging issues affecting US companies.

18
Mar

Wine Label Elevates Ethnic Heritage

The first varietal from Adruni Vineyards uses modern labeling design to put a new spin on the classic Armenian eternity symbol.

15
Mar

IME South: Where to Be, What to See in Charlotte

While at IME South, consider taking in Charlotte’s local flavors, nightlife, and other hotspots.

13
Mar

The Next Step to Unlocking Plastic Circularity

It’s possible to solve a food-grade recycling challenge using this first-of-a-kind enhanced sorting technology.