January 2022
$ustainability is #1
J.R. Simplot views the environmental aspect of packaging through the lens of economic sustainability. …
Smart Packaging Now Powered Wirelessly
Powercast’s power-over-distance technology shown at this week’s Consumer Electronics Show (CES) sparks imaginative packaging possibilities. …
On-Pack Holographic Helper Answers Shoppers’ Questions
A new prototype uses augmented reality (AR) to put the power of an intelligent holographic assistant on consumer goods packaging. Developer Immertia recently created a prototype of the concept for Bayer Pharmaceuticals. …
Actionable Ways to Minimize PET Recycle Stream Contamination
As efforts continue in using PET bottle recycled content (rPET) for next-generation sustainable packaging, obstacles remain. …
Revolutionary 'Air-Frame' Flexible Bottle Achieves Recycling Milestone
Award-winning, Amazon-ecommerce-approved AeroFlexx air-frame liquid package gains “Made for Recycling” certification. …
Package Copy: Lost in Translation
Badly written packaging instructions or sell-copy can be wildly funny, as these examples show, until you consider how it effects brand image and product sales. …