Younger consumers value sustainability more and brand loyalty less. How should brands respond with their packaging designs? A perspective from Dow. For many products, the consumer experience begins with the packaging—and it’s the first opportunity to showcase the product’s sustainability. So, as consumers increasingly use their wallets to show their commitment…
Heat sealer technology continues to advance, with automation enabling the machines to do more than just seal pouches and bags. Above-and-beyond functions include printing on-pack codes, sharing operational data, and validating seal quality.
Using mac …
The physical health threat that COVID-19 poses, together with pandemic-related fear and uneasiness, are driving sales of products that enhance immunity or improve mental well-being. Brand owners in those categories, in turn, are taking a close look a …
Although food and packaging are not key players in the spread of COVID-19, pandemic-driven wariness is driving food brand owners and their packaging suppliers, as well as retailers and foodservice providers, to put more emphasis on hygienic packaging design.The Centers for Disease Control (CDC) website states: “In general, because of poor…