Diageo innovation guru Guy Middleton opens up to Packaging Digest on the takeaways and implications of its Johnnie Walker x Scott Naismith experience, the company’s first foray into combining Scotch whisky, generative AI, and art.
https://www.packagingdigest.com/beer-wine-spirits/whisky-with-a-personalized-ai-twist-and-what-it-means-for-packaging-s-future
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