Smurfit Westrock Develops Paper Based Bubble Wrap Alternative

Smurfit Westrock has developed a sculptured packaging fitting using E flute corrugated cardboard to reduce single-use plastics for LPA Group. The new solution offers protection equivalent to bubble wrap in a paper-based, recyclable, and reusable format. While bubble wrap has long been an effective and affordable packaging solution, its environmental impact conflicts with LPA’s commitment to low-maintenance, high-reliability product design and sustainability.

“LPA is committed to reducing our environmental impact, and eliminating single-use plastic from our packaging was a key priority,” said David Gould, Operations Manager at LPA. “Smurfit Westrock’s innovative corrugated cardboard solution has not only helped us meet our sustainability goals but also ensures our products are well-protected during transit. It offers the same flexibility and protection as bubble wrap, and we’re proud to showcase our dedication to green initiatives.”

The solution is tailored to various connector sizes and securely locks each item in place for in-transit protection.  Delivered flat, the packaging solution is said to be easy to assemble and eliminates the need for additional materials such as tape or plastic wrap.

According to the companies, the new corrugated fitment eliminates the risks of being too bulky for the products and does not decrease the amount of connection cables that can be bulk packed.

“We are planning to continue working with LPA on their packaging solutions,” said Brian Smith, Technical Design Manager at Smurfit Westrock Peterborough. “We’re going to do a full single-use plastic audit on the packaging and shipping process used by LPA, which will push them even further toward being a sustainable business.”

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