The Paper and Packaging Board (P+PB) Innovation announced the latest episode of Pack It! Packaging Design Challenge featuring host Cassie Stephens enlisting the help of former contestants Emma Dayton and Zachary Weston to solve a unique packaging dilemma involving her cats using all paper-based materials that can be recycled.
Evolving alongside today’s digital age, the show has updated its format this season by optimizing the 4-part, bite-sized episode series for consumption across social media platforms.
The two talented designers have a history of friendly but intense rivalry dating back to their student days, most recently competing to create the best produce delivery box for Miami Fruit. Now professional packaging designers, Emma and Zachary face off once more, this time tasked with designing recyclable packaging that can effectively ship a delicate catnip plant and double as a cat scratch pad for Cassie’s beloved felines.
The challenge emphasizes sustainability, requiring contestants to use only eco-friendly, paper-based materials that can be recycled up to seven times.
Throughout the episode series, Emma and Zachary showcase their unique creative processes, from initial brainstorming and sketching to final assembly. Both contestants tackle unexpected challenges and tight deadlines, all while aiming to impress Cassie — and her cats, of course — to win the competition. The 4-part episode culminates in Cassie judging the final designs based on innovation, recyclability, and functionality, with a fun twist: her three cats Tika, Johnny and Max also put the designs to the test.
By choosing paper packaging, viewers can support renewable resources. “Innovative paper and cardboard packaging solutions are in high demand, driven by sustainability advocates and conscious consumers,” says Mary Anne Hansan, President of the Paper and Packaging Board. According to recent research, the preference for paper-based product packaging is at an all-time high.
Tune in to see who wins the challenge on the How Life Unfolds TikTok, Instagram and paperandpackaging.org.
https://boardconvertingnews.com/ppb-announces-new-episode-in-pack-it-packaging-design-challenge/
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