At the 75th annual PAC Global Awards, P&G was recognized for packaging innovation. Tide took home gold with a “Best of Show” in the Sustainable Package Design Category and received a “Best in Class” for Inclusive Design for Tide evo.
Tide evo’s format also eliminates the need for the classic plastic bottle in favor of Forest Stewardship Council-certified recyclable paper packaging. The package is curbside recyclable and easy to break down, minimizing waste while making it easier for consumers to manage.
“With consumers at the heart of everything we do, we strive to understand how they care for their families and homes, identifying unmet needs and opportunities to ease friction in their routines,” said Shane Mays, Group Head of R&D Fabric Care Product & Package Development.
Tide evo is also designed to be intuitive and user-friendly for all consumers, including those with a disability. Tide evo’s packaging uses tactile markings to clearly identify the product as a laundry detergent — making it more accessible for consumers with low to no vision. Additionally, the paper packaging’s click-closed function provides tactile and auditory feedback, supporting consumers who are Deaf, hard of hearing or visually impaired.
By collaborating with people with disabilities throughout the design process, Tide was able to better understand their specific needs and challenges.
OLAY Indulgent Moisture Body Wash was awarded for its accessible packaging innovations as well, taking home a “Best in Class” in Inclusive Design. OLAY Indulgent Moisture is the first body wash to include a tactile symbol directly on the bottle — helping those who are blind and low vision identify the product more easily and empowering our consumers through touch.
OLAY’s Research & Development team incorporated additional features of inclusive design into Indulgent Moisture’s packaging. The bottle was ergonomically designed to be held, opened and squeezed with minimal effort, and the clear and intuitive artwork makes it easier to identify and select in stores. These features aid visually impaired consumers while also making the product easier to use for everyone.
https://boardconvertingnews.com/pg-brands-recognized-for-packaging-innovation/
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