Flexcon Global, a provider of coatings, film laminations, and functional technologies, has released findings in a new report that shows that 70 percent of consumers choose products based on the sustainability of the packaging.
The quantitative market research report was created through a partnership with a third party innovation and product design agency to gain consumer insights on the perceptions of sustainable packaging, recyclability, and what consumers consider to be the most important aspects when considering purchasing packaged food, beverages and personal care products.
When it comes to purchasing behavior, preference was shown to be strongly driven by ease of use, with findings showing this to be a key purchasing driver that 70 percent of consumers are willing to pay for. The report also exposes the most common consumer misconceptions about sustainable packaging types, emphasizing the need to better educate consumers about the environmental impacts of their product choices.
https://boardconvertingnews.com/flexcon-global-unveils-sustainability-report/
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