Burger King is testing new green packaging in a 51-unit Miami, Florida-area pilot program.
The division of Toronto-based Restaurant Brands International Inc. is launching the program with eight of its most-used guest-facing items including wrappers.
Among the packaging to be tested at company-owned restaurants the alternatives include fry pods made with renewable unbleached virgin paperboard, cutlery made with cPLA (a plant-based plastic) and napkins made with 100% recycled fiber.
The brand is also continuing to develop its global partnership with Loop to reduce single-use packaging through reusables. Burger King is looking to include two new cities, Paris, France, and London, England, in addition to the earlier announced target cities of New York, New York, Tokyo, Japan and Portland, Oregon.
Burger King is also partnering with The Coca-Cola Co. and Kraft Heinz in sustainability initiatives.
https://boardconvertingnews.com/burger-king-tests-green-packaging/
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