Avery Dennison Unveils RFID Label Recognized For PET Recycling

Avery Dennison has reportedly introduced the first radio-frequency identification (RFID) label to receive APR Design for Recyclability (DfR) recognition from the Association of Plastic Recyclers (APR). 

Avery Dennison has combined its proprietary CleanFlake adhesive technology and materials science capabilities to introduce the technology that cleanly separates from the PET in the mechanical recycling stream, reducing contamination. 

Brands adopting this RFID technology, according to the company, can ensure compatibility for the recycling of their PET packaged items. 

According to Avery Dennison, the proprietary RFID label has the potential to streamline the plastic recycling process by uniquely identifying each item, increasing the quality of materials recovered and extending PET life use.

In other news, Avery Dennison has launched its RFID-enabled In-Mold Label (IML) portfolio. This smart label range is reportedly designed to be embedded into plastic items during the injection molding process, offering high durability, excellent RFID performance, and support for circularity and reuse systems across multiple sectors.

The IML range is built to meet the demands of modern reuse and tracking systems. Each RFID inlay is specially designed to withstand the high heat and pressure of injection molding.

The labels work with standard in-mold labeling equipment and materials. By supporting longer product lifespans and providing greater visibility across operations, the IML portfolio reportedly helps reduce waste and contributes to more sustainable, closed-loop systems.

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