Avery Dennison Researchs Sustainability In Labels, Packaging

A 1 percent increase in recycling rates can reduce approximately 2,000 tons of plastic waste annually in multi-billion bottling applications, according to new research from Avery Dennison. Nearly all global consumer package goods brands have a goal of 100 percent recyclable packaging by 2030. Plus, recycled rigid plastics are more than 70 percent less emissions-intensive than their virgin plastic counterparts.

The report further states that most CPG growth comes from green brands and shows how pressure sensitive labels can be part of the solution. It explores the state of packaging sustainability among brand owners, including how future technology innovations can deliver tangible benefits

Key findings include:

• Brands are relentlessly pursuing circularity. Nearly all global CPG brands have a goal of 100 percent recyclable, reusable and compostable packaging by 2030.
• Sustainable products represented about 31 percent of CPG’s growth between 2013 and 2023, despite only accounting for approximately 18.5 percent of CPG’s sustainable market share.
• Consumers perceive packaging as one of a brand’s most controllable and visible sustainability elements. Approximately 31 percent of consumers believe that “brands investing in sustainable packaging” is one of the top three ways to address environmental issues.
• While progress continues to be made in packaging production, use and disposal, global plastic consumption has quadrupled over the past 30 years, accounting for 3.4 percent of global greenhouse emissions and 350 million tons of waste, 40 percent of which comes from packaging.
• Legislation is driving changes in packaging. For example: Packaging and Packaging Waste Regulation (PPWR) in Europe is mandating that packaging is Designed for Recycling (DfR) and that at least 10 percent of beverage packaging is reusable by 2030.
• The recycling of packaging and reuse/refill models can make a significant difference. For example, recycled rigid plastics, such as PET and HDPE, are over 70 percent less emissions-intensive than their virgin plastic counterparts.
• A new generation of pressure sensitive labels has a novel “clean-release” functionality that clean separation of the label and inks during the recycling process. This method ensures higher quality recycled materials, which in the case of rigid plastics, like PET and HDPE, allows the upcycling of the reused plastic for the production of new bottles, reducing the need for virgin materials and increasing brands packaging circularity.

https://boardconvertingnews.com/avery-dennison-researchs-sustainability-in-labels-packaging/