Labelexpo Global Series, a platform for the label and package printing industry for more than 45 years, has revealed it will rebrand to LOUPE. The first show under the new branding will be LOUPE Americas 2026.
The announcement, which coincided with the first day of Labelexpo Europe 2025, aligns the show with the evolution of the industry, said organizers, most notably:
Industry convergence: the package printing industry is converging around a set of core technologies—digital, digital hybrid, and inline production—driven by automation, cloud connectivity, and sustainability.
Market consolidation: the industry is undergoing rapid consolidation and transformation, creating “one-stop” package printing operations that encompass the full range of packaging formats.
Disruptive technology: label converters have already diversified into flexible packaging and are identifying new opportunities in folding cartons.
Labelexpo was launched in 1980 with the inaugural Labelex in London, England, featuring 44 label industry suppliers. In the past two years alone, the combined Labelexpo portfolio of events welcomed more than 125,755 visitors and occupied 140,919 square meters.
Labelexpo Europe 2025 in Barcelona, Spain, welcomed more than 650 exhibitors covering a wide spectrum of the labels and package printing sector. Data from Labelexpo Europe 2023 showed 40 percent of show visitors registered an interest in flexible packaging and 25 percent in folding cartons. More than 25 percent of exhibitors at Labelexpo Europe 2025 have portfolios that reach across labels, flexible packaging and folding carton sectors.
“Over the decades, Labelexpo has transformed from a narrow web, pressure sensitive-focused show to take in new label formats, then flexible packaging and now folding cartons, all driven by the entrepreneurship, agility and service mentality of label converters,” said Andy Thomas-Emans, strategic director, Labelexpo Global Series. “Just as today’s label converters are diversifying and bringing multiple technologies together under one roof, LOUPE mirrors that same spirit, uniting the full spectrum of package printing in one place to inspire innovation, efficiency, and growth for the entire industry.”
The LOUPE acronym stands for “Labels & OUter Packaging Embellishment.”
https://boardconvertingnews.com/labelexpo-rebrands-to-loupe-for-2026/
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