According to a Norwalk, Connecticut based Metsä Board study, optimizing the choice of paperboard can notably reduce the carbon footprint of packaging for beauty care and cosmetic brands. The assessments, conducted by Metsä Board and verified by the IVL Swedish Environmental Research Institute, demonstrated the carbon footprint reductions achieved by switching to Metsä Board’s fresh fiber paperboard, compared to grades representative of European markets.
According to the study, switching from a solid bleached board (SBB) to Metsä Board’s folding boxboard can reduce the carbon footprint of packaging by over 50 percent, while replacing folding boxboard can achieve a 40 percent reduction or even higher. The compared grades represented board grades available in European markets.
The reductions in carbon footprint are due to the high share of fossil-free energy in production and the light weight of Metsä Board’s fresh fiber paperboards. Despite being lighter, Metsä Board says its folding boxboards still retain the durability and functional properties of traditional heavier grades.
“The beauty care and cosmetic sector is increasingly focusing on emission reductions along the whole value chain,” says Anne Uusitalo, Product Safety and Sustainability Director at Metsä Board.
“Optimizing a customer’s packaging material with our fresh fiber paperboards offers them a tangible way forward to achieve their sustainability goals without compromising on performance or quality.”
https://boardconvertingnews.com/metsa-board-study-touts-lower-carbon-footprint-of-its-paperboard/
Comments are closed.